International Marketing
I am an project manager with an extensive marketing background. The biggest component of everybody’s professional life is Marketing. You have to market yourself, market your project, company, skills, etc.
Marketing, just like medicine and engineering, is a universal discipline of study. As such, marketing provides insights for us to understand the business process anywhere. It is a universal activity, regardless of the political, social, or economic systems of a particular country. However, this doesn’t mean that people in different parts of the world see it in the same way as you do.
With globalization touching our daily lives, we face international challenges everywhere. For example: In Brazil, the marketing budget for companies is much higher than in the USA. When Brazilian companies throw an event, they spend lots of money putting it together. It generally includes dinner and all alcohol beverages. Appearance is very important for Latin cultures, and of course, the way people network is also different.
If we don’t understand how other cultures perceive marketing, we will fail trying to place products or services internationally. So, to have international and domestic activities seamlessly integrated you should consider the following:
- trade distortions and marketing barriers
- culture
- consumer behavior
- marketing research
- foreign market entry strategies
- product and branding strategies
- promotion and pricing strategies
- currencies and foreign exchange
february 16, 2017 Share:
Author
Giana Rosetti is an electrical engineer and a PMP certified with a successful track record directing projects and programs at Project Management Office (PMO) level with a combined knowledge of engineering, research and analysis.