Marketing Project Management
Today, because of the global competition, the product life cycle keeps getting shorter as the customer’s needs keep changing. The most important key of any product or service release is marketing, and if there’s no good marketing management in place, it would be difficult for companies to face the market changes and immediately release products and services to meet market demands.
To achieve a good marketing management, companies must have a very complete marketing management system. It should be taken as a project.
Therefore, applying project management’s knowledge and techniques to manage the marketing of products and services usually results in great effects.
Below it is the PMI project knowledge area that can be applied to marketing.
INITIATING: Develop Marketing Campaign Project Charter and Identify Stakeholders.
PLANNING: Develop Marketing Campaign Project Plan, Collect Requirements, Define Marketing Campaign Scope Or Objectives, Create Wbs, Define Activities, Sequence Activities, Estimate Activity Resources, Estimate Activity Durations, Develop Campaign Schedule, Estimate Campaign Costs, Determine Campaign Budget, Plan Campaign Quality, Develop Hr Plan, Plan Communications, Plan Risk Management, Identify Campaign Risks, Perform Qualitative Risk Analysis, Perform Quantitative Risk Analysis, Plan Risk Responses, Plan Procurements (vendors, outside sources).
EXECUTING: Direct & Manage Marketing Campaign Execution, Perform Quality Assurance, Acquire Marketing Campaign, Develop Marketing Campaign Team, Manage Marketing Campaign Team, Distribute Information, Manage Stakeholder Expectations, And Conduct Procurements.
MONITORING & CONTROLLING: Monitor & Control Marketing Campaign, Perform Integrated Change Control, Verify Campaign Scope, Control Campaign Scope, Control Campaign Schedule, Control Campaign Costs, Perform Quality Control, Report Campaign Performance, Monitor And Control Marketing Campaign Risks, And Administer Procurements. CLOSING: Close Marketing Project Or Phase and Close Procurements.
March 3, 2017 Share:
Author
Giana Rosetti is an electrical engineer and a PMP certified with a successful track record directing projects and programs at Project Management Office (PMO) level with a combined knowledge of engineering, research and analysis.